
Dynamic Upgrade And Cutting-Edge Tech For New Audi Q7
The Audi Q7, a pioneer in the luxury SUV segment, has once again been reimagined with bold design enhancements and state-of-the-art technology. Since its debut in 2005, the Q7 has set the standard for versatility, elegance, and capability. With its latest update, Audi has raised the bar, presenting an SUV that is both powerful and refined.
The Q7’s journey began as the Audi Pikes Peak quattro concept car in 2003, designed to conquer a variety of terrains while delivering premium comfort. By the time it debuted at the 2005 Frankfurt Motor Show, it had already become a symbol of innovation and versatility. Over the years, the Q7 has evolved to stay at the forefront of the luxury SUV market, combining practicality with cutting-edge technology and unmatched performance.

A Bolder Exterior Design
The new Audi Q7 features a striking exterior that balances robustness and sophistication. With a refreshed front-end architecture, it boasts the iconic Singleframe grille in an octagon design, now accented with vertical inlays that emphasize its stature as a top-tier Audi model. The redesigned headlights sit slightly higher, adding a sense of width and presence, while prominent air intakes frame the new front fascia.
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For the first time, the Q7 incorporates HD Matrix LED headlights with laser technology. These precision-engineered lights feature selectable digital daytime running light signatures, enhancing both functionality and aesthetics. At the rear, digital OLED taillights provide dynamic light signatures and proximity indicators for enhanced safety.
The SUV’s profile is further elevated by new alloy wheel designs, fresh paint options, and contrast-stitching accents, allowing buyers to personalize their Q7 to their tastes.

Interior Versatility Meets Luxury
Inside, the Q7 delivers an air of spaciousness and elegance. Available in five- or seven-seat configurations, it caters to both families and luxury-seeking adventurers. High-quality materials, ample headroom, and a practical yet premium layout create a first-class experience. The luggage compartment in the five-seat version offers between 867 and 1 993 litres of storage space, ensuring no journey feels limited.
Advanced technologies like the digital cockpit, intuitive MMI touch-response infotainment system, and the convenience of an electrically powered tailgate ensure the Q7’s interior is as functional as it is luxurious.

Cutting-Edge Suspension for a Dynamic Drive
Audi’s hallmark driving DNA is evident in the new Q7. The adaptive air suspension system adjusts the ride height by up to 90mm depending on the terrain and driving conditions. This ensures optimal comfort whether you’re cruising on the highway or navigating rough off-road paths. All-wheel steering enhances manoeuvrability at low speeds and stability at high speeds, making the Q7 as confident in tight city spaces as it is on open roads.
Under the hood, the Audi Q7 offers two distinct powertrains:
- Q7 55 TFSI: A 3.0-litre V6 petrol engine producing 250 kW and 500 Nm of torque, accelerating from 0 to 100 km/h in 5.6 seconds.
- SQ7 TFSI: A high-performance 4.0-litre V8 petrol engine delivering an impressive 373 kW and 770 Nm of torque, reaching 100 km/h in a blistering 4.1 seconds.
Both engines are paired with Audi’s eight-speed tiptronic transmission and quattro all-wheel drive for smooth, controlled power delivery in all conditions.

Pricing and Availability
The Audi Q7 is now available in South Africa, with the Q7 55 TFSI offered in Platinum Edition (R1,958,000) and Black Edition (R1,987,900) trims. The SQ7, set to arrive in January 2025, will include Black Edition specifications, featuring exclusive styling elements and enhanced privacy glazing.
As with all Audi vehicles, the Q7 comes with a 5-year/100,000km Audi Freeway Plan, providing comprehensive service and maintenance coverage.